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G5P founder, Julia Tobey, read The Promise of a Pencil - How an Ordinary Person Can Create Extraordinary Change by Pencils of Promise founder, Adam Braun.

His deep desire to help others and his concept of creating "for-purpose" organizations versus "non-profit" organizations really struck a chord with Julia and inspired her to figure out a way to re-energize / re-direct her company to serve the greater good.