WHAT DOES "EVENT PRODUCTION" MEAN TO
Give 5 Productions?
DEFINITION + TOP 4 COMPONENTS
The detailed process of bringing together dozens of tangible and intangible elements in order to delight and awe, and deliver a truly spectacular, memorable experience for all.
If done right, the guests feel the difference the moment they approach the venue and can't stop talking about it weeks after the doors have closed.
Piecing together a production that is refreshingly creative and also embraces smart project management techniques while being sure to meet the client's R.O.O. (Return On Objective) is no small task. Whether it's a large scale theatrical production or awards ceremony, or an intimate welcome reception or dinner party; a skilled and courageous team is required to do it in a new, inventive way.
We have the in-depth knowledge and decades of past experience required to manage the budget effectively, juggle the various vendors and their unique needs, and understand dozens of variables to execute seamlessly without a hitch.
With all this in mind, here are our Top 4 Factors that make or break the Art of Event Production:
1. Turn attendance into EXPERIENCE
Engage the guests' senses in each moment in a thrilling, unexpected, unique way to create a truly lasting memory.
2. Use technical and creative elements to CREATE ATMOSPHERE
Each element is thoughtfully curated to envelop the guest into another world. From the lighting rig, to the immersive actor, to the plush seating to the temperature of the room, to the craft cocktail and dessert; elements must be cohesive and complement one another.
3. Control MOOD & EMOTION, make the crowd FEEL SOMETHING
This can be achieved by over-delivering delightful surprises, adjusting sound, lights, and varying the intensity and scale of performances throughout the event. Catch folks off-guard and help them connect to the moment, which inevitably leads to loving a brand when they remember with a special fondness.
4. The results are MEASURABLE
Attendees leave having a new knowledge and appreciation for the "host". The "host" / client sees a return in attendee loyalty and ongoing commitment.
A theatre patron will return to the same theatre to see what surprises the next production holds. An event attendee can't wait for the next event thrown by the host and joins the mailing list and engages in social media.
Word of mouth and return rate are positive and continue to grow.
WE ARE EXPERTS AT TURNING YOUR VISION
INTO AN UNCHARTED REALITY.
What are your dreams?
WRITTEN BY JULIA TOBEY
G5P FOUNDER & ARTISTIC DIRECTOR